BLUE MAG

Via [H]ard|OCP (try saying that 5x fast)…

Sony launched its PS3 console in Europe and Australia with somewhat mixed results. Some lucky gamers got a free 42” Sony TVs to go along with their new PS3 and free cab rides to avoid being mugged.

In the basement of Virgin Megastore’s flagship London outlet, hardcore video game fans who waited in line for more than a day for the midnight launch were rewarded by Sony, which gifted each of the first 125 a new 42-inch Sony TV. Virgin Megastore said it had booked extra security and free taxis to whisk gamers home and avoid them falling prey to muggers.